The Negative Word Rule is now available for Sponsored Brands Video Keywords campaigns.

This enhancement automatically negates irrelevant single-word search terms that trigger your ads, helping minimize wasted ad spend.

Read the details in our September Release Note:

The Blacklist/Whitelist Rule is now available for Sponsored Brands Video Keywords campaigns.

When enabled at the Ad Group level, all keywords or product targets in the list will automatically be applied as negative targets within that Ad Group.

Read the details from our September Release Note:

You can now apply negative search terms at both the Ad Group and Campaign levels.

In the Negative Rule's “Apply negatives at” section, you can choose the level where negatives should be applied, giving you more control over your targeting strategy.

Check the full update in our September Release Note:

We’ve added bid normalization by placement percentage to the Ads Insights manual bid adjustment feature.

This lets you adjust manual bids based on placement modifiers for Top of Search, Product Page, Rest of Search, or the placement with the highest percentage.

Check out the details in our August Release Note:

We’ve added VAT to the Profit breakdown on the Sales Trend page.

When VAT is enabled in the Products' VAT page, the table will now display the actual VAT amount.

Check the full update in our August Release Note:

You can now reverse a bidding rule action applied to a specific keyword directly from the Change Log.

Read the details in our June Release Note:

Ads Insights Keyword Performance now records manual bid changes made to your keywords.

Check the full update in our June Release Note:

You can now manually add negative search terms at the campaign level, making it simpler to apply the same negations across multiple ad groups within a campaign.

Read the details from our June Release Note:

You can now set Bidding rules based on Search Query Performance (SQP) data for more precise bid adjustments.

Check out the details in our June Release Note:

Access stats and change the state of the ad group's advertised ASINs.

Read the details in our May Release Note: