Campaign Level Negation Rule Option For Negating Keywords Generated from Product Targeting Campaigns
upcoming
D
Daniyal
SP & SB Product/Category Targeting campaigns do not just target products; they also end up targeting keywords. As a result, ad spend gets allocated to irrelevant keywords, which increases ACOS across the campaign.
Since SP & SB Product/Category Targeting does not allow keyword negation at the ad group level, we have to manually negate these keywords at the campaign level.
However, Scale Insights currently negates keywords at the ad group level. It would be highly beneficial if SI introduced an option in the negation rules, allowing users to choose between ad group-level or campaign-level negation. This would help effectively manage keyword negation for SP & SB Product/Category Targeting campaigns.
S
Scale Insights
upcoming
S
Scale Insights
Merged in a post:
negate keywords from performance/campaign page
S
Sam Relevy
it would be helpful to be able to negate search terms or asins from the campaign page under the details drop down (see screenshot)
S
Scale Insights
Merged in a post:
KEWORD NEGATION
S
Sam Relevy
I think that you should be able to negate keywords from any page with keyword info, such as when you go into a campaign. this is where you are checking campaign performance and it would be best to do negating from here.