Add a condition based on the relative differences in ACoS and click share between placements
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Scale Insights
Hi Ron Barzilay
We have a "comparison table" inside the Placement rule, where you can place conditions between placements.
https://portal.scaleinsights.com/Automation/Algo/PlacementRule/Create
For example, you're running a ranking campaign and want more traffic going to TOS if ROS currently has more traffic than TOS.
- On the Placement Rule > Create Rule page, go to the Top of Search tab
- Create and assign a TOS Performance Criteria to trigger the Placement Rule.
- If you want to compare the data of TOS vs Rest of Search (ROS), go to the % of ROS stats tab.
- Scroll down the table to find TOS Impressions vs ROS Impressions.
- Set a % value for the ROS Impressions.
If you need guidance using this feature, please contact our software support team at training@scaleinsights.com
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Ron Barzilay
Scale Insights Hey, yeah i know that this is exist, but we need a calculation of the other 2 placements together , did you got my point?
S
Scale Insights
Hi Ron Barzilay. Thanks for clarifying! We'll take note of that in the feature request.
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elyn
Hiya Ron Barzilay, thanks for this post! I have a few more questions for you:
- What specific outcomes or improvements do you expect from implementing rules based on relative differences in ACoS and click share?
- Can you provide examples of scenarios where this feature would be particularly beneficial for your campaigns?
- How frequently do you anticipate needing to adjust rules based on these relative differences?
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Ron Barzilay
elynI f the goal of the optimization in placements is profitability, then once I know, for example, that the acos in TOS is 15% lower than other placements, I know that the maximum boost I should apply will be around 15%, so that it will still be profitable for me to push for TOS. make sense?