Thank you for sharing the additional information.

Regarding your second feedback, we will soon introduce an enhancement to the Search Terms page, allowing you to view the search terms' associated campaigns and ad groups and download them as a CSV file.

Yes, that is correct. If SI could save daily search term data, we would have access to more historical insights, allowing us to identify trends in underperforming or irrelevant keywords more effectively. Currently, we are limited to 65 days.

Additionally, it would be highly beneficial to view data at the search term level and see in which campaign or ad group a particular search term appeared. Right now, SI only provides search term data at the ASIN level. This is especially important when advertising multiple similar products with overlapping search terms. Since the data is split across different ad groups for different products, we may not realize that certain search terms are "bleeding" across campaigns, impacting performance. Having a search term-level view would help optimize negative targeting and budget allocation more effectively.

Please provide more details about the feature request so we can assess it more effectively.

Are you referring to the historical data retrieved by SI from the API during user onboarding (covering the past 60 days from the onboarding date)?